The Disney-Pixar Merger
Throughout the years of Disney Pixar, there were problems here and there just like any company has. However, both of the companies Disney and Pixar endured an enourmous change which led to the creation of some of the all-time best animated movies. But this didn't all come easily. Both companies had to compromise by giving and taking some. Both companies wanted to make themselves better and more successful. Both companies wanted to be higher up in the industry. That is why the two companies combined to form Disney Pixar. This was the start of it all. This was when Disney Pixar was formed.
One of the biggest problems that Disney Pixar had was trust. Steve Jobs, co-founder of Pixar, and Michael Eisner, head worker of Disney, did not seem to thinks that they could rely on each other. In the beginning, Disney and Pixar had a very strained relationship. Jobs, (who at the time was pixar's chairman and chief executive) called off talks with Disney (who had helped distribute and finance Monsters INC.) to continue doing a partnership. In one scenario, Eisner had said an an Apple slogan was bad, and then had the nerve to go back on his word even though what he said had been written down! Because of this, people working for Pixar did not have much faith in Disney, and vice versa. This caused rifts in both companies.In 2005, a man named Bob Iger succeeded Eisner as a chief executive. Iger before had worked with ABC. It soon became apparent that Iger had worked with mergers beforehand, both positive and negative. Soon, Iger got straight to work with this one as well, trying to make it as benificial as possible for both companies. He first made a list of guidelines that would protect some parts of Pixar's culture. For example, he said that Pixar employees were able to keep their relatively plentiful health benefits and weren’t forced to sign employment contracts. Mr. Iger even said that the sign on Pixar’s front gate would remain unchanged!
All in all, Iger made this merger much more successful. Without him, the merger probably would have been a lot worse and less successful. But, since he was experienced with merging large companies together, he had the tools to create a successful business partnership that has lasted for a while and has produced movies that we all love.
One of the biggest problems that Disney Pixar had was trust. Steve Jobs, co-founder of Pixar, and Michael Eisner, head worker of Disney, did not seem to thinks that they could rely on each other. In the beginning, Disney and Pixar had a very strained relationship. Jobs, (who at the time was pixar's chairman and chief executive) called off talks with Disney (who had helped distribute and finance Monsters INC.) to continue doing a partnership. In one scenario, Eisner had said an an Apple slogan was bad, and then had the nerve to go back on his word even though what he said had been written down! Because of this, people working for Pixar did not have much faith in Disney, and vice versa. This caused rifts in both companies.In 2005, a man named Bob Iger succeeded Eisner as a chief executive. Iger before had worked with ABC. It soon became apparent that Iger had worked with mergers beforehand, both positive and negative. Soon, Iger got straight to work with this one as well, trying to make it as benificial as possible for both companies. He first made a list of guidelines that would protect some parts of Pixar's culture. For example, he said that Pixar employees were able to keep their relatively plentiful health benefits and weren’t forced to sign employment contracts. Mr. Iger even said that the sign on Pixar’s front gate would remain unchanged!
All in all, Iger made this merger much more successful. Without him, the merger probably would have been a lot worse and less successful. But, since he was experienced with merging large companies together, he had the tools to create a successful business partnership that has lasted for a while and has produced movies that we all love.